Overview

Your brand is more than a logo. It's the complete system of visual elements, messaging guidelines, and tone rules that make your business recognisable and consistent.

HookedGrowth's Brand feature helps you organise all these building blocks in one place, creating a single source of truth that powers consistent brand experiences and enriches every customer interaction.

Identity

Voice

Kits

How Brand Integrates

With Growth Assistant

When you enable Brand Voice context:

• AI responses adopt your voice pillars

• Personality traits shape the tone

• Grammar rules are automatically applied

• Avoided terms are filtered out

With AI-Generated Content

When generating images or voice content:

• Visual style aligns with your identity

• Copy matches your established voice

• Consistency is maintained automatically

With Your Team

When new members join:

• They can quickly review brand kits

• Everyone works from current guidelines

• External partners receive professional documentation

Getting Started

Quick Setup (15-20 minutes)

1. Upload your logo - Start with your primary logo

2. Define key colors - Add your main brand palette

3. Select a voice pillar - Choose from templates or create your own

4. Add a personality trait - Describe how your brand communicates

Full Setup (1-2 hours)

1. Complete all Identity sections (logos, colors, fonts, icons, images)

2. Configure all Voice elements (pillars, traits, tone, grammar, terms)

3. Create at least one Brand Kit for team reference