HookedGrowth is a web platform built on a simple principle: context before execution. Before you hire people, run marketing and sales campaigns, close customers deals, chat with ChatGPT, Claude, Gemini, DeepSeek, and more.., your business needs a foundation, your values, your strategy, your brand, your voice. HookedGrowth helps you capture that foundation once, then activate it with AI tools that actually understand your business.

Think of it as an operating system for growth. Install the context first, then run your teams, tools, and AI agents.

Who is HookedGrowth for?

• Target audience: SMB owners, operators, and growth leaders (Sales, Marketing, Service and Operations)

• Company stage: $2-20M revenue businesses

Core Principles

Context Before Execution.

Every human, system, and AI action stems from your business strategy and aligns with a plan.

Humans Lead, AI Amplifies.

Human intuition, experience, and emotions are irreplaceable. Technology augments judgment, never replaces it.

AI will always be a tool.

Use AI (agents, workflows, chatbots) to simplify complexity and automate repetitive tasks. Not replace judgement.

Values & culture.

Ground everything you do in your organisation in your values and culture.

Integration over addition.

Connect your tools and systems to create a seamless, integrated growth engine. Don't add more or rebuild what already works. AI requires reinvention.

Not plug and play.

Success requires rewiring your business, from workflows to decision-making structures.

Platform Features

HookedGrowth features are organized around two core principles: Capture and Activate. First, you capture the context that defines your business like your strategy, brand, value proposition, service/product offerings, and more. These aren't static documents. They're living inputs that power everything else in the platform including your integrations. Then, you activate that context across your operations. Share with your teams and external agencies or contractors. AI tools in Revenue Operations and Human Resources use what you've documented to generate content, automate workflows, and align your team, all without re-explaining who you are or what you're trying to achieve.

Four feature groups make this possible:

In the platform, you will see these groups represented in the main sidebar navigation.

Each feature group houses dedicated features. At HookedGrowth we refer to them as Workspaces. This is where the magic happens.

Brand

Organize, manage, and distribute your brand's building blocks—logos, colors, fonts, voice, and more. Create a single source of truth that powers consistent brand experiences across all channels.

Learn more about brand feature →

Growth Assistant

A multi-model multi-provider AI chat assistant that understands your business context. Choose from multiple AI providers and models, apply your business context automatically, and maintain conversation threads across your team.

Tasks

A simple opinionated task management system that overlays across all workspaces in HookedGrowth - combining human and AI Agents. Tasks automatically complete as actions happen across features (by humans or AI Agents), keeping everyone aligned on progress.

AI Tasks

The task system powering AI features across HookedGrowth. Understand your quota, monitor usage, and purchase additional AI-enabled tasks when needed.

Getting Started Checklist

1. Create your account - Sign up and verify your email

2. Create or join an organization - Set up your team

3. Configure your brand - Establish your voice

4. Start a conversation - Ask the Growth Assistant your first question

5. Explore your tasks - See what's next on your growth journey

Best Practices

• Start with Leadership configuration. It enriches every other feature.

• Invite team members early to get everyone on the same page

• Use the Growth Assistant with context enabled for best results

• Check your AI Tasks quota before heavy AI usage